Five Driving Forces of CSR

Five Driving Forces of CSR CSR is the positive steps an organization takes in the way it functions, to give benefits to the community, and ways in which it can return to the community from which it has taken so much to get itself established. CSR is now internationally used tool to me
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Performance Appraisal System In Nokia

Performance Appraisal System In Nokia This report is aimed at critically analysing the performance appraisal and their strategic implications in contemporary firms operating in turbulent and changing business environment, requiring valuable, rare and inimitable business processes to a
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Transactional marketing

Transactional marketing Abstract For long, transactional marketing has been the bread and butter of business. Transactional Marketing refers to the promotion and selling of the product with little or no concentration over customer value and satisfaction, and tries to make new customer
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The Effect Of The Advertisement To Consumers

The Effect Of The Advertisement To Consumers Introduction In this research, quantitative research method is used to collect data of the effect of the advertisement to consumers. All the advertisement is targeted to the target audience of this research which is alcohol taker and age fr
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Marketing, Customer Value and Their Relationships

Marketing, Customer Value and Their Relationships From the past decades to the new 21st century, the global economy had grown vastly over the years and the organisations had come to a realization of the importance of customer demands and the need for marketing. For most of the compani
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A Marketing Analysis of Tata Group

A Marketing Analysis of Tata Group Source problems Tata group uses the global expansion strategy to bring his group into a global market. As a result of becoming one of the world’s largest businesses, Tata has expanded into multiple businesses through acquisition of the automotive,
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Event Management: The Case of International Beauty Expo

Event Management: The Case of International Beauty Expo 1.0 Introduction : International Beauty Expo (IBE) is one of the biggest events for the business owners and industry professionals to take their businesses to the next level which organized by Elite Expo Sdn. Bhd, endorsed by MAT
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Threats Of New Entry – Proton

INTRODUCTION Perusahaan Otomobil Nasional Berhad which is known for the brand name of ‘Proton’ was incorporated on May 7, 1983 to manufacture, assemble and sell motor vehicle related products, including accessories, spare parts and other components. Proton is committed to manufact
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Integrated Marketing Communication

Integrated Marketing Communication Necessity is the mother of all inventions, and Integrated Marketing Communication – IMC, is no exception. This new weapon in the lethal arsenal of the marketing strategies of the large global organizations is the latest innovative tool whose concep
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Marketing Bescaffe Coffee Company

Marketing Bescaffe Coffee Company From: Research Executive ABC Ltd. (Research Company) To, Director – Marketing Bescaffe Coffee Company SUB: Research Brief (Requirement of further information regarding bescafe coffee company regarding research. Dear Sir/Madam First of all I want to
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