Consider what you have read in your textbook thus far. De Mooij (2011) offers a great summary on global and cultural paradoxes. Reflect on what was written, and think of a CURRENT EVENT that relates to that global or cultural paradox. For example, it may be a conflict that arose between an MNC and a local community, clashes of civilizations, divisions between the haves and the have-nots, or issues of the globalization process between developed and developing nations. What are your views? Why would the arguments and the event you highlighted matter?
The book is called
global marketing and advertising
understanding cultural paradoxes
third edition by marieke de mooji
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