Produce a report for the business unit manager of a large national organisation (or
another organisation – to be negotiated with your lecturer). Your task is to develop a SHRM
Report that addresses a current or future strategic people management issue that you identify,
in conjunction with the business unit manager, in their business unit through an evidencebased
strategic analysis process. The proposed solution and recommendations must match the
organisation’s strategic objectives [such as innovation, growth, expansion, flexibility, cost].
Choose one of these themes or another topic agreed upon in writing with your lecturer
Recruitment strategy Workplace diversity strategy
Health and wellbeing strategy Work/life balance strategy
Talent management strategy Mature workforce implementation strategy
Flexible benefits strategy HR information systems strategy
Employee engagement Employee growth and development
Choose one of these industries or another industry:
Banking and Finance Print and electronic media Renewable energy Manufacturing Film, television, radio broadcasting Mining Construction Health Biotechnology Public Sector Insurance IT Law Accounting Hospitality
. Write the SHRM Consultant Report.
Executive summary. This states the purpose and scope of the report which includes: a short
description of the organisation; the problem or challenge that the organisation is
experiencing; the methodology that you have used to identify strategies to address the
problem/challenge; and a statement of your recommendation to the organisation to
solve the problem/meet the challenge. The Executive Summary should be sufficient for
the reader to grasp the key insights of your report without reading further, but without
too much depth of detail. It includes information which invites interest to read further.
It is prepared last but included first in your report.
1) Introduction. Provide a description of the company and the strategic people management
problem / challenge that the company is facing, based on the evidence that you have
collected from the company representative and other sources e.g. web-based search.
2) Situational analysis. Conduct an internal and external situational analysis of the company
using PESTLE, VRIN and SWOT/TOWS.
List these as possible strategies to consider, together with other possible strategies to be
revealed by an examination of the relevant literature (see next section).
3) Literature review. From your meeting with the business unit manager and your
situational analysis, choose one of the themes (in the list above) that the company needs
to address e.g. recruitment, health and wellbeing, talent management etc. Conduct a
literature review in this area. Synthesise your findings in relation to this issue and
include your review in this section of your report
4) Identification of strategies. From your SWOT/TOWS analysis and your literature
review, identify no more than 5 specific strategies that the organisation could
implement to address the problem or challenge that the company is facing. Provide
some succinct information on each strategy, with references as appropriate
5) Recommendation. Choose one of these strategies to recommend to the organisation to
implement, and justify why you chose this strategy and not another.
6) Action Plan. Use this template to identify the actions, success factors etc. required to be
undertaken to achieve the recommendation.
References. You need to review at least 10 peer-reviewed journal articles to conduct your
literature review, from 1995 onwards. More recent references will be favourably considered.
However make sure that if you are using well-known theories, you reference the original
source, not the recent article that quotes the source. (NOTE: This may take you back some
years, and older references are OK in this circumstance.) You may include other industry
publications or web-based sources as well if applicable. Make sure that all references are
complete and properly cited (APA 6th ). Have someone proof-read your report to make sure it
makes sense, reads well, is grammatically correct and contains no spelling errors.
Comments or questions are welcome.