Public Communication Campaigns

Public Communication Campaigns

Public Communication Campaigns, PART II, reaction to 3 articles
*Using the Textbook: Public Communication Campaigns, 4th edition (MUST BE FOURTH EDITION), Rice and Atkin.
ISBN number: 9781412987707
*Write about your reaction to 3 articles of your choice within PART II of the text (Part II is “Design and Evaluation”).
*FOR EACH ARTICLE, you will write two 5-7 sentence paragraphs that talks about the main ideas or points of the article and why they are important to the reader. This means, you will write SIX total paragraphs (2 paragraphs per article x 3 articles = 6 paragraphs) that YOU choose.
*An Example would be, in Part II in the textbook that’s called “Design and Evaluation”, you could choose “Evaluating Communication Campaigns,” Guidelines for Formative Evaluation Research in Campaign Design,”, and “Communication Campaign Effectiveness and Effects: Some Critical Distinctions.” and write 2 paragraphs for each of these
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