Spin Selling by Neil Rackham; ISBN: 978-007-0511132; McGraw-Hill, Inc

Spin Selling by Neil Rackham; ISBN: 978-007-0511132; McGraw-Hill, Inc

This is a book report, you don’t have to include any sources. I want all of the information directly from the book.

Introduction (1-2 paragraphs)
Start on new page. Here you want to provide basic information about the book, and a sense of what your report will be about. Tell us what the purpose of this assignment is.

Overview (5 pages)
(Continue on same page as introduction) Give an explanation of what the book is about. Explain the author’s purpose and/or the main themes of the book. Then you can summarize. Provide a general overview of the author’s topic, main points, and argument.
What is the thesis? What are the important conclusions? Don’t try to summarize each chapter or every angle. Choose the ones that are most significant and interesting to you.

Analysis and Evaluation (2 pages)
In this section you analyze or critique the book. You can write about your own opinions; just be sure that you explain and support them with examples. Some questions you might want to consider: What are the strengths and weaknesses of the book/technique? What are
the author’s qualifications to write about the subject? Do you agree with the author’s arguments and conclusions? What is your overall response to the book? Did you find it interesting, moving, or dull? Would you recommend it to others? Why or why not?

Conclusion (1 page)
Briefly conclude by pulling your thoughts together. You may want to say what impression the book left you with, or emphasize what you want your reader to know about it.

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