List it’s critics towards Ken Garland’s ?First Things First? manifesto. (first_things.pdf, page 1).
Write a 500-words summary about Andrew Howard’s ?There is such a thing as society? (A_Howard_FTF.pdf, all pages). List it’s critics towards Ken Garland’s ?First Things First? manifesto. (first_things.pdf, page 1).
Summer 1994 There is such a thing as society*
It is time to think again about design?s social
function and the way it is determined by our
The ?First Things First? manifesto was first published as a folded
broadsheet of 20 x 15 inches in January 1964.
*?There is no such thing as society? – Margaret Thatcher, 31 October 1987
In 1964 British designer Ken Garland and a group of 21 colleagues issued
a manifesto entitled ?First Things First.? Aimed at fellow graphic designers,
it was a succinct and gutsy appeal to reject the ?high pitched scream of
consumer selling? and omnipotent lure of the advertising industry in
favour of what was defined as socially useful graphic design work. The
manifesto was reproduced in the publication Modern Publicity, together
with an interview in which Garland attempted to defend it to Douglas
Haines (described as a creative executive with British agency and
marketing specialists Mather and Crowther), who was hostile to the idea
that there is anything wrong with the market place or that the advertising
industry does anything other than a good and necessary job.
What makes the manifesto interesting today is the realisation that its
premises appear as radical now as they did 30 years ago.