The Importance of Marketable Objectives in Healthcare

The Importance of Marketable Objectives in Healthcare

This week’s assignment will provide information regarding marketable objectives found within the strategic plan for your chosen HCO (Methodist Hospital of Southern California). The information can be applied to the Introduction portion of the marketing plan for your Final Project. After reading Chapter 7 and reviewing the strategic plan of your chosen healthcare organization, construct a three- to four-page paper in which you discuss the following:

The key marketing objectives found in your chosen HCO’s strategic plan
Why the objectives fit the role of the health care organization
What key marketing objectives a marketing director should focus on when developing a marketing plan (Explain your reasoning.)